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NLA Supports "Let's Go There" Campaign

Tuesday, September 8, 2020   (0 Comments)
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What are the Let's Go There Campaign and Coalition?


Launching on September 8th and extending into 2021, Let’s Go There is a national initiative to encourage Americans to think about their future travels and make plans to go when the moment is right. It is led by a coalition of businesses and organizations, including many of the most recognizable U.S. brands from both within and outside the travel sector. Our message is straightforward: when the time is right for you to travel again, we will be ready to safely welcome you back. 


The research is clear: having a trip planned makes Americans happier, boosts their energy and wellness, brings them peace of mind and makes them feel more in control during an uncertain time. Through a major marketing and communications campaign, the Let’s Go There Coalition will share these facts with Americans across the county, inviting them to put plans on the calendar for a future trip.


Who is involved?


The Let’s Go There Coalition includes more than 75 partnering businesses and counting, including: American Airlines, Inc.; American Express; the American Resort Development Association; Chase; Delta Air Lines; Disney Parks, Experiences and Products; Ecolab; Enterprise Holdings, Inc.; Expedia; Hilton; the Hilton Head Island-Bluffton Visitor & Convention Bureau; Hyatt Hotels Corporation; the Las Vegas Convention and Visitors Authority; Marriott International; PepsiCo; Sabre; the South Dakota Department of Tourism; United Airlines; the U.S. Travel Association; Visa; Visit California; Visit Spokane; and World Cinema, Inc., among other organizations.


How will this program be promoted?


The fully integrated campaign will be live over the coming months on national broadcast networks, including CMT, Cooking Channel, ESPN, Freeform and National Geographic Channel. Two spots will air on ESPN’s Monday Night Football on Sept. 14. The campaign will also be seen on online video platforms (YouTube and Hulu), will air as radio spots on the iHeartMedia network, and will appear online as digital display, social and programmatic ads.


What is the NLA's involvement in this campaign? 


The NLA, although not a title sponsor, is one of the organizations involved in the campaign. We are looking to use the power and voice of our members to ensure that the private ground transportation industry is well represented and vocal among the other industries represented, and that we use this opportunity to drive awareness, engagement and (first and foremost) business for our member operators.


How can your business get involved?


Glad you asked! We need to make sure that we are visible and vocal! This can be accomplished by taking advantage of the following assets:

  • Use the #letsmakeplans hashtag on your business posts. Don’t be afraid to use it in newsletters, on your website or anywhere else you communicate with your customers.
  • Access the Industry Toolkit that includes logo files, videos, graphics, sample social media copy and more
  • Download the #LetsMakePlans social media guide and all graphics here


What if I still have questions or need more information?


Reach out to the NLA team at, or speak to a representative at EVINS (our public relations firm) by emailing nla@evins.comIf you are a travel business and would like to join the Coalition, please email us at To join the movement by sharing the Let’s Go There message within your channels, please visit our industry resources.


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