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News & Press: Industry News

Driverless Hype Collides With Merciless Reality

Tuesday, September 18, 2018   (0 Comments)
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Mercedes-Benz unveiled its dream of a fully autonomous multipurpose vehicle this week. The announcement was full of buzzwords—the modular Vision Urbanetic “enables on-demand, sustainable and efficient movement of people and goods” and “reduces traffic flows, relieves inner-city infrastructures and contributes to an improved quality of urban life.”

 

Hardly a week goes by without fresh signposts that our self-driving future is just around the corner. Only it’s probably not. It will likely take decades to come to fruition. (Even a car like this Mercedes is more a sketch of what’s to come than an actual blueprint.) And many of the companies that built their paper fortunes on the idea we’d get there soon are already adjusting their strategies to fit this reality.

 

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